Three tiers. One honest way in.
Every engagement starts with a $449 Assessment. After that, we either build the thing — a website, a go-to-market motion, a custom app — or we don't, and the $449 applies as a credit. No hourly billing, no surprises mid-build.
Three tiers covering the full range of what we ship. The team and the process are the constant; the deliverable changes per engagement. Range is a strength when there's an organizing principle behind it — for us, that's the partners, the network, and the intake.
| Tier | What it is | Price | Anchor example |
|---|---|---|---|
| Assessment & Plan | Up to 2 hours with Aaron, two rounds of iteration, and a written plan covering recommended approach, scope, cost, timeline, and alternatives. Credit applies to any engagement that follows. The productized intake. | Universal entry | |
| Websites & Go-to-Market | Sites that do real work — strategy, copy, design, build, launch. Plus the growth motions that put them in front of customers: positioning, messaging, channel strategy, lifecycle. Led by Lara on the GTM side. | Haka Construction | |
| Custom App Development | Production-grade software — web apps, internal tools, customer portals, AI features, agentic workflows. Auth, payments, real-time updates, the things vibe coders can't ship. Modern stacks with AI woven through the work. | HS Project Tracker |
Assessment & Plan
Up to 2 hours with Aaron, two rounds of iteration, and a written plan covering recommended approach, scope, cost, timeline, and alternatives. Credit applies to any engagement that follows. The productized intake.
Websites & Go-to-Market
Sites that do real work — strategy, copy, design, build, launch. Plus the growth motions that put them in front of customers: positioning, messaging, channel strategy, lifecycle. Led by Lara on the GTM side.
Custom App Development
Production-grade software — web apps, internal tools, customer portals, AI features, agentic workflows. Auth, payments, real-time updates, the things vibe coders can't ship. Modern stacks with AI woven through the work.
Bigger or stranger engagements get quoted individually after the Assessment. The free consultation is available to anyone who wants to talk through whether we're a fit before committing to the $449.
The three tiers, in detail.
All three tiers funnel to the Assessment as the booking action. The Assessment is the only thing on the site you can buy without a conversation first.
Same first three steps, every time.
You buy the Assessment ($449)
Aaron schedules a 2-hour call within 3 business days.
We write the plan
Approach, scope, cost, timeline, alternatives. Two rounds of iteration to land it.
You decide
Engage on the plan (the $449 credits in), walk away with the plan, or take our referral elsewhere.
Things we don't do.
- Logo design and brand identity work as standalone projects
- Native iOS or Android development (responsive web with PWA install: yes)
- Enterprise procurement, SOC 2 audits, six-month sales cycles
- Pixel-perfect Figma mockups before any code (we design in the browser)
- Strategy decks without a shipped deliverable
- Hourly billing or open-ended retainers
Common questions, answered honestly.
Start with the Assessment.
$449 buys you two hours with Aaron and a written plan. If we engage, it credits back. If we don't, you still own the plan.